_#KnifeFree

Infos

Client: Home Office Agency: FCB Inferno Role: Art Director Copywriter: Gerard Roda CD: Martin Mcallister

Description

Film

OOH

Social

As knife crimes numbers are still rising, the second phase of this government campaign aimed to show young people carrying a knife that positive alternatives were possible. In the pursuit of authenticity and after a long process, we selected three individuals to tell their story on how they went knife free.

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