_#KnifeFree
Infos
Client: Home Office Agency: FCB Inferno Role: Art Director Copywriter: Gerard Roda CD: Martin Mcallister
Description
Film
OOH
Social
As knife crimes numbers are still rising, the second phase of this government campaign aimed to show young people carrying a knife that positive alternatives were possible. In the pursuit of authenticity and after a long process, we selected three individuals to tell their story on how they went knife free.